• Google has announced several upcoming enhancements to Google Analytics 4 (GA4) designed to help companies improve measurement and ultimately make better business decisions. AI-generated insights will provide clear, concise summaries that explain fluctuations in GA4 data in plain language. Users will be able to import advertising data from Pinterest, Reddit, and Snap directly into the tool. Cross-channel budgeting will allow marketers to track media pacing and projected performance against a target objective, like revenue, across channels. Google will also begin rolling out support for some of the Chrome Privacy Sandbox APIs to help brands reach audiences and measure effectively without third-party cookies.

    Friday, June 28, 2024